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Totango, realtime platform, which enables software as a service (SaaS) companies to better understand what their customers, announced today that it has closed $ 3.8 million Series A round of financing led by Pitango Venture capital and enterprises. Israeli startup will use its latest infusion of capital to increase recruitment and marketing efforts.
The company also formally announces the launch of a public beta, which is designed to allow the sales divisions to better understand how current customers or potential customers use their services in real time in order to more effectively manage customer conversations and collaboration. Currently the service is completely free. Down the road Totango plans to expand its platform to address clients ' entire life-cycle and add pricing tiers, but for the moment mainly focused on optimizing the sales method groups, in particular, interaction with customers.
To accomplish this, start the SaaS allows companies to monitor the progress of potential customers, new customers during their early interaction with the service or existing customers — to better understand each stage of the involvement of users. Sales teams can get the customer's status at a glance, customer segment in the pipeline, based on the profile of their use, such as what modules are used, when and how many people, and how much time is spent on interaction with these modules.
Totango also offers "personal daily digest which gives commands on both the track or a sales representatives in starting new clients and proposes actions that can be taken to improve the sales opportunity. Groups can also view the pages that offers account history throughout its life cycle, client alerts, notifications and status updates, as well as tracking actual use of the customer during and after trials.
But perhaps the most distinctive feature of the new public beta launch is its integration with native apps Salesforce.com, which allows clients to Salesforce to continue in the same apps they're accustomed to with the added benefit of a broader set of tools to improve sales results. Thus Totango gifts customer interaction data inside sales group existing CRM tools to enable them to better increase the free trial conversion, lower costs to attract customers and increase retention and renewal.
"Most SaaS pricing model based on subscription or use, allowing customers to stop using Wikipedia and stop payment-service at any time," said Guy Nirpaz, CEO and co-founder of Totango through the Totango blog. "Low switching costs, plus requires that SaaS company constantly monitor customer satisfaction and increase the value that is delivered.
Nirpaz still say that communication between clients and their SaaS companies still fairly indirect, with the lack of customer visits, sales calls and general interoperability. Without this kind of interaction the real person to person, companies often fail to truly understand their customers, "he said.
Nevertheless, thanks to SaaS companies have to track and analyze prospects and customers, cloud-based software companies have a leg up over their traditional partners. Thus, the founders have created a number of instruments, they believed that would allow sales divisions to improve their effectiveness by improving conversion and retention of existing customers happy.
More information on Totango check the video below:
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