Children's educational products retailer BabbaCo raises $ 1. 2 m from the Lightbank and SV Angel

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

BabbaCo, launch, which develops products that help parents raises $ 1.2 million in financing led Lightbank with SV Angel, participated in the round. BabbaCo is actually one of the first joint investment between Lightbank and SV Angel.
Founded by entrepreneur Jessica Kim, BabbaCo essentially creates and sells unique, education for children. The company will soon be released BabbaBox is similar to Foodzie in tasting box, except for specially for parents with children. BabbaBox is a monthly subscription box, which includes an educational experience for children to deal with. He helps parents create, explore, tell a story and teach in an interactive and useful way.
Each BabbaBox focuses on creating, training and story telling. For example one month could learn about insects. BabbaBox will include clay and instructions for sculp Ant, along with instructional video or story to teach children in various parts of the Ant. Field will also come with insect catcher and a magnifying glass for children actually find real insects.
These fields are available for specific ages (3, 4, 5 years) and costs $ 29.99 per month. Kim said that she believes the idea as a way for parents to do something fun and education with their children in addition to watching TV. Kim said that he could be challenging for parents, educational experiences that attract and entertainment for children.
This is not the first to start Kim. As a college student Kim actually find Jessica miracles brand premium baked goods. She founded the company from her dorm room and raised $ 1 million in seed capital from Angel investors. Jessica in miracles, and then increased to three external manufacturers, thirteen officers and widely distributed in most major supermarket chains in New England. Within two years, Jessica miracles grew to $ 3 million in sales.
In terms of model BabbaCo adds a new twist on the whole monthly subscription service. Foodzie is others, for the first time as BirchBox and BeachMint (another Lightbank investment) adopted a model and an e-commerce angle applied in other areas as makeup.
Babbaco seems to constitute a compelling way to busy parents who do not have time, however separate components for artisanal ads or other educational but fun experience. And there is the element of surprise with monthly subscription service.

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