NEA and Sequoia put $ 18 m in socially oriented brand social media platform for hearsay

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Rumors social, SaaS dashboard for national enterprises and their local offices to manage Facebook, LinkedIn, and Twitter pages, raised $ 18 million in new funding led by new Enterprise Associates (NEA) participation by existing investor Sequoia Capital. In connection with the financing of NEA partner John Sakoda joins the rumored Social Board of Directors. To date, hearsay social raises $ 21 million in funding.
The social rumour, which is open to the public in February, is designed to help big brands that have local offices (i.e., Starbucks, BestBuy), manage Facebook, Twitter and other social media pages. From the highly distributed nature of some of the companies that have the local offices of the Office of the social media pages for shops or offices, which is still in accordance with the decision of the company is a complex process.
Rumors of a social enterprise has been optimized for enterprise/local "allow local representatives, agents, advisers, franchisee or store managers to manage social media pages, while ensuring that local representatives to remain in line with the brand guidelines and content rules. SaaS applications makes compliance, workflow, content management and analytics on Facebook, LinkedIn and Twitter.
The central panel for the communication functions of brands, archiving, keyword flag and workflow and approval capabilities of filtering. Users can also suggest taking the campaign to the local offices and reps and analysts access to Facebook, Twitter and Facebook pages for regions or subregions.
In the opinion of the local branch of the hearsay social invites heads of proposed content, and 360-degree view of Facebook fans and friends, LinkedIn, and twitter followers. The platform will also allow local branch post updates and checks their updates page (that is, filter profanity) in accordance with the policy of the chain of social media. The company also signed a contract with LinkedIn to collaborate on sales and marketing efforts, as well as full integration between social hearsay and LinkedIn, Messaging API.
Today rumors also adds several new features to its software. Integrated social campaigns allows marketing package Facebook tabs, posts and ads in campaigns that local representatives can run with a single click. Targeting and timing may also be predefined so that companies can deploy phase campaign that reps can easily run on a local level.
One of the social rumour came to when helps companies manage local shops that many company heads of district and regional operations that manage local offices. This run included her administrator access to the district level with a custom hierarchy, roles and privileges.
Furthermore rumours social now define pages rogue social media, which represent the company's brand, but are outside of corporate control. Any violations or correspondence on these pages is also captured by hearsay.
Hearsay social was founded by a former employee of Google and Salesforce Clara Shih and former Microsoft employee Steve Garrity. Shi said she wrote the Facebook era, she saw that there was a market for a better local service for corporate brands.
Rumours have convinced some financial services company and is already in use by State Farm and farmers insurance group of companies (as well as fitness chain 24 hour fitness). Shea tells us that the new funds would be used twice the number of the company for 80 staff by the end of the year.

Hearsay social provides the first comprehensive SaaS social media for brands with local branches and representative offices. Hearsay social helps these organizations ' corporate/local "centrally measure, manage, and deploy the content.
Read More
View the original article here