Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More
The rate of $ 12.5 billion surprise Google Motorola mobility morning-a bold attempt to move the needle for Google on several fronts. Google is going all in, immersion in its 39 billion dollars in cash, making it the largest acquisition ever. That mobile deal signals will be one of Google's main growth drivers, and that growth will come from new markets, in particular mobile equipment. (C) the acquisition, Google Gets a portfolio of 17 000 patents and another 7000 patents at the global level, the area where he is currently a laggard. But more than anything, it indicates how important it is to Google for control of Android experience soup to nuts.
Now maybe 150 million Android phones and they enjoy the largest share of the Smartphone market, but the most popular one Smartphone to date is still the iPhone. (The IPhone has most of the market for any one Smartphone device, while the Android OS has a greater proportion of devices). Purchase Motorola is recognized by Google that it should control the experience of the software for the equipment if it hopes to unseat Apple.
Until now, Google has taken the Windows approach to mobile — the creation of the OS, all manufacturers can be built at the top and just focus on software, but that approach is not enough. More than 550 000 Android phones activated every day through 39 producers but no Android phone manufacturer, which can best iPhone. Owning a Motorola, Google Android phones can create his precise specifications and take advantage of the latest advances in operating system, like Apple. When Larry page, the Director said that the purchase of Motorola will be "overloaded" Android is that it means that I suspect.
Page — it should be noted that the "Android will remain open and that Motorola will remain, but one of many licensees. But there is no doubt that if the deal goes through the antitrust review of Motorola Android phones will be the first among equals. Google also gets a strong place in the living room with Motorola's set-top box business that could help their lackluster efforts Google TV
This is a great rate. What if Google messes up? Well, it will still have all these mobile patents that it can be argued that it might be worth a good portion of the total price of the acquisition. Remember that patents Nortel went to competitors to Google for $ 4.5 billion. During today's conference call explaining the deal page noted that Motorola's "strong patent portfolio» Google Android will help protect against Microsoft, Apple and other companies." the first two questions on the call went right to the patent. With Android the attack on the patent front, Apple, Microsoft, Oracle, and others buying Motorola moves very much defensive as well.
Google provides search and advertising services, which together aim to organize and money in the world of information. In addition to its dominant search engine, it offers many ...
Read MoreMotorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband infrastructure, enterprise mobility and public safety.
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