Tuesday, August 30, 2011

Accel has more than $ 30 m in digital marketing platform for auto industry Dealer.com

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead Congresswoman Carloyn Maloney advocacy and community relations in New York. She graduated from Columbia University in 2003, where it was ... ? Read More

Dealer.com

Accel Partners has made a major investment in Dealer.com, a company that provides marketing solutions SaaS for auto dealers. Accel partner Todd Maclean will join the Board of Directors of the company as part of the deal, which is North of $ 30 million.

Based in Burlington, VT, Dealer.com sells SaaS application that manages the Web presence, auto dealers from beginning to end. Features include management of SEO tools for online advertising, online video, social media, lead management, inventory and marketing performance analytics. The company works with independent dealers, franchises, advertising agency and much more.

The recent shift towards purchases of cars and the success of sites like eBay mobile dealer Seeing success. Revenues reached $ 85 million in 2010, 60% increase over 2009, and more than three times the level of 2008, and the company expects to pass the $ 100 million in revenue in the year 2011.

McLean said that this investment is consistent with the Accel growth fund financing rapidly growing companies and theme true entrepreneurs who have built a reliable company and a great culture.

In the number of clients include Subaru of New England, American Suzuki Motor Corporation, Jaguar, Audi, BMW, Fletcher Jones Automotive Group, which has the largest Mercedes Benz dealership in the United States, as well as Gurley Leep car group and Napleton automobile group.

Dealer.com previously rasied 5 million dollars for funding year 2010.


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