Tapit is a new mobile advertising startup, founded in March 2011, that facilitates the sharing and delivery offer NFC-enabled phone by simply clicking anywhere Tapit, you can find the logo.
The company is currently raises seed round of financing from Sydney angels in record time – just 22 days from the field until the round was signed to. This is the quickest investment to date for Angels, Sydney, not-for-profit membership Organization for Angels, which usually invests in Sydney-based startups.
NFC (near field communication), short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable the purchase to the cash. But this is just one of many cases of possible uses for technology that can also support things like file sharing and media between devices, advertising, ticketless deals and much more. It can even be used to perform an action in a NTT DOCOMO TAP "follow" offer, which allows two Twitter users to each other simply by clicking the phone.
The idea is to use the Tapit NFC for use in marketing campaigns, working with agencies, brands, handset manufacturers and carriers. Marketing services include mobile commerce, coupon distribution, ticket sales, surveys and reviews, content delivery, contests and social community (e.g. tap here to "like" us on Facebook or follow us on Twitter).
The company is already involved in several campaigns this year – one for a group of radio Nova Australian radio network billboard JCDecaux and another for Australia's channel 10 TV show "LATVIA" and the third with NFC-based sales in shopping malls.
Says director Jamie Kaninghèm Tapit, speed, which was closed in this round is the approval group Tapit, and business models that we have created around our unique NFC technology. All whom we meet likes the idea of Tapit, it is addictive.
NFC, indeed, will step up from the now ubiquitous barcode scanning technology, which involves the use of Smartphone applications to scan QR codes via camera phone. Unfortunately the NFC usually requires accompanying chip, built into the phone itself. Due to this requirement, it is now back, a limited number of supported phones.
Nevertheless, analysts bullish on NFC in the future, with ABI, predicting 35 million phones to 2012, and Frost & Sullivan, assessment of about 868 million by the year 2015.
Tapit conditions in seed investment were not disclosed, but the Fund normally invests sidecar Angels Sydney between $ 100 K-$ 500 K in its portfolio companies.