NFC mobile advertising startup Tapit raises seed funding

Tapit is a new mobile advertising startup, founded in March 2011, that facilitates the sharing and delivery offer NFC-enabled phone by simply clicking anywhere Tapit, you can find the logo.

The company is currently raises seed round of financing from Sydney angels in record time – just 22 days from the field until the round was signed to. This is the quickest investment to date for Angels, Sydney, not-for-profit membership Organization for Angels, which usually invests in Sydney-based startups.

NFC (near field communication), short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable the purchase to the cash. But this is just one of many cases of possible uses for technology that can also support things like file sharing and media between devices, advertising, ticketless deals and much more. It can even be used to perform an action in a NTT DOCOMO TAP "follow" offer, which allows two Twitter users to each other simply by clicking the phone.

The idea is to use the Tapit NFC for use in marketing campaigns, working with agencies, brands, handset manufacturers and carriers. Marketing services include mobile commerce, coupon distribution, ticket sales, surveys and reviews, content delivery, contests and social community (e.g. tap here to "like" us on Facebook or follow us on Twitter).

The company is already involved in several campaigns this year – one for a group of radio Nova Australian radio network billboard JCDecaux and another for Australia's channel 10 TV show "LATVIA" and the third with NFC-based sales in shopping malls.

Says director Jamie Kaninghèm Tapit, speed, which was closed in this round is the approval group Tapit, and business models that we have created around our unique NFC technology. All whom we meet likes the idea of Tapit, it is addictive.

NFC, indeed, will step up from the now ubiquitous barcode scanning technology, which involves the use of Smartphone applications to scan QR codes via camera phone. Unfortunately the NFC usually requires accompanying chip, built into the phone itself. Due to this requirement, it is now back, a limited number of supported phones.

Nevertheless, analysts bullish on NFC in the future, with ABI, predicting 35 million phones to 2012, and Frost & Sullivan, assessment of about 868 million by the year 2015.

Tapit conditions in seed investment were not disclosed, but the Fund normally invests sidecar Angels Sydney between $ 100 K-$ 500 K in its portfolio companies.

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Quixey raises US $ 3.8 million, for functional search engine for your applications

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Quixey, on the basis of the Palo Alto startup that builds functional search engine for your applications, today announced that it closed the US $ 3.8 million series a funding round. Investment venture partners led the WI Harper group and the United States, with the participation of Webb investment network, along with subsequent investments, Eric Schmidt innovation. Series round adds to Quixey $ 400 K, grew in April from innovation endeavours to attract investment to $ 4.2 million.

We've all heard (and maybe even prototyping) quip "there is an app for that." It's really excellent quality of the Mobile revolution: there really is an app for just about everything you can think of, from call taxis for managing schedule scan for cancer or heart murmors skin. But it's also overwhelming, and find the application you want is not easy. There are a lot of noise and a lot of flawed approaches to app engine.

Quixey entered the game with the intent to build a new type of search, molded specifically for the unique features of the search for these everywhere, but sometimes elusive apps. Their decision came up with "functional search", which not only scans the major App stores, but blogging crawls, review sites, forums and social media sites to create a truly comprehensive picture of what the application can be done through reviews, Word of mouth and demos.

Quixey for search engine enables the user to enter queries like "baseball report and get a list of applications that provide only that (which they can then filter by platform). And the best part search Zarins Windows and Mac apps, iGoogle, extensions, and much more. It's not just the iOS and Android.

Although the Quixey seemingly to compete with the likes of Chomp and other, startup also has added value offers in the nutritional status of the search for other App stores, search engines and Web sites — just like Google — to facilitate the diffusion of its search engine for third-party sites throughout the Internet.

So it comes as no surprise then that Eric Schmidt innovation Ventures invests in search a great application. Attraction of external information and data from blogs, review sites and beyond, really adds an additional level of depth search applications (especially in being independent of the platform), as well as nutrition search through Web sites gives Quixey the ability to scale and be mixed with the very place it scans. Startup will use its new investment to continue achieving partnership with App stores and other app a great third party resources, and teammate Quixey, there are more than 25 potential partnerships in the pipeline. More partners, the more effective it becomes search engine.

This is an interesting new approach this "functional search, and from my experience so far, works as advertised. Chimes to let us know what you think. More about Quixey here.

Quixey is a functional search engine for your applications. Use the applications in your daily life. You are using Google apps on your phone, in your browser, social networking and ...

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